Her decision puts her in line with her sisters Kim and Khloe Kardashian, who have seen incredible success from their fashion businesses, Good American and Skims, which are generating record-breaking profits.
According to a Hypebeast report, Ms. Jenner is broadening her portfolio by taking up positions as a creative director and clothing brand owner. She announced her new project on Instagram with a picture of herself sitting on a carpeted floor and a black leather jacket with the words "meet khy." She tagged @khy, an account that seems to have been created recently, in her message, and it quickly attracted 136,000 followers in just 48 hours.
Ms. Jenner is shown on the brand's webpage wearing a faux leather trench. The website is still only a holding page to subscribe to a newsletter. It is anticipated that an online store will open on November 1st, right before the start of the holiday season.
“Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, with creativity and quality at a better price,” Jenner said in a press release. “I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price.”
According to Harpers Bazaar, Jenner collaborated with Namilia founders Nan Li and Emilia Pfohl to develop a 12-piece capsule collection of faux-leather coats, blouses, pants, and basics for its first collection. Prices for the collection ranged from 48 to 198 dollars, and sizes ranged from XXS to 4X.