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Khy: Kylie Jenner's New Clothing Line

"Kylie Jenner, founder of Kylie Cosmetics, has announced the launch of her fashion brand Khy."

The Fashion Enthusiast
Khy: Kylie Jenner's New Clothing Line

Khy

Her decision puts her in line with her sisters Kim and Khloe Kardashian, who have seen incredible success from their fashion businesses, Good American and Skims, which are generating record-breaking profits.

According to a Hypebeast report, Ms. Jenner is broadening her portfolio by taking up positions as a creative director and clothing brand owner. She announced her new project on Instagram with a picture of herself sitting on a carpeted floor and a black leather jacket with the words "meet khy." She tagged @khy, an account that seems to have been created recently, in her message, and it quickly attracted 136,000 followers in just 48 hours.

 

Ms. Jenner is shown on the brand's webpage wearing a faux leather trench. The website is still only a holding page to subscribe to a newsletter. It is anticipated that an online store will open on November 1st, right before the start of the holiday season.

“Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a designer brand, with creativity and quality at a better price,” Jenner said in a press release. “I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price.”

According to Harpers Bazaar, Jenner collaborated with Namilia founders Nan Li and Emilia Pfohl to develop a 12-piece capsule collection of faux-leather coats, blouses, pants, and basics for its first collection. Prices for the collection ranged from 48 to 198 dollars, and sizes ranged from XXS to 4X.

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Linda Maria

Editor Total Stories: 154

Linda Mariya is a New Jersey-based writer and editor who is covering fashion, beauty, celebrity, and models. She is currently the Senior Editor at The Fashion Enthusiast

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