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Sabrina Carpenter Makes Her Debut as Skims Model in '90s-inspired Underwear Campaign

"Kim Kardashian, cofounder of Skims, said she chose the singer because of her fashion sense and "it factor.""

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Sabrina Carpenter Makes Her Debut as Skims Model in '90s-inspired Underwear Campaign

Sabrina Carpenter/Courtesy of SKIMS

Sabrina Carpenter goes back to the ‘90s in a retro-themed campaign in her debut for Skims underwear.

The singer models items from the brand's Stretch Lace and Fits Everybody collections, such as the Stretch Lace Babydoll Top, Stretch Lace Brief, Fits Everybody Triangle Bralette, Fits Everybody Brief, and more.

Sabrina Carpenter/Courtesy of SKIMS

Carpenter, a longtime fan of the brand, saw synchronicity in the "femininity" of the campaign, shot by British photographer Jack Bridgland.

"Skims has so many beautiful underwear styles that I was very excited to wear," Carpenter said in a statement. "I adore both collections, particularly the delicacy of Stretch Lace and the second-skin feel of Fits Everybody. "Every piece I wore was extremely flattering and comfortable."

Skims cofounder and chief creative officer Kim Kardashian said Carpenter's "playful style" heightened the inspiration for the spring collection. Other items in the collection include high-cut bodysuits and micro thongs.

Sabrina Carpenter/Courtesy of SKIMS

"Sabrina is not only a very talented musician, but she also has a fashion sense and an 'it' factor that resonates with the next generation," she said in a statement.

The campaign coincides with Carpenter's performance at the Coachella Music and Arts Festival in Indio, California, on April 12 and 19.

Sabrina Carpenter/Courtesy of SKIMS

Kardashian's new campaign star joins a roster of strategically announced brand spokespersons. During March Madness last month, she chose college basketball stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky), and Paxson Wojcik (UNC) to front Skims' latest men's campaign, which includes terry hoodies, shorts, and sweatpants. Skims announced Usher as its latest underwear spokesperson in February, just before his halftime show performance at the Super Bowl.

Kardashian's lifestyle brand, which launched in 2019, has grown to a $4 billion valuation following a series C funding round last summer, as it prepares for an IPO in 2024.


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Linda Maria

Editor Total Stories: 154

Linda Mariya is a New Jersey-based writer and editor who is covering fashion, beauty, celebrity, and models. She is currently the Senior Editor at The Fashion Enthusiast

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