The new face of Valentino is Florence Pugh

The actress displayed a spectrum of intense emotions in a campaign shot in New York by the one and only Steven Meisel, including passion, shock, and just plain pleasure. She also displayed her skill at embodying multiple personas. The campaign, according to Valentino, is a "Encyclopaedia of Feelings." 

Photo: Valentino

Photo: Valentino

"Truly an honour to continue creating art with my family at Valentino. Working with talented people is one thing, but to work with talented people who are great friends feeds the soul! And this campaign truly did feed the soul. Thank you for letting me be me," she wrote in an Instagram post announcing the news. "

 

 

 

 

 

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"Working with you is soul-nourishing! Pierpaolo Piccioli, the creative director, commented, "So proud.

Photo: Valentino

The images are lovely and understated. Pugh is seen in each with a plain, eggshell-colored background and a monotone dress. They spotlight various designs of the new Valentino Garavani Rockstud23 bag, adorned with the brand's distinctive pyramid-shaped studs modelled after the entrances of Roman palaces.

Pugh is a longtime friend of the house who recently starred in "Don't Worry Darling" and covered Vogue. She recently sat in front row at the Fall 2022 haute couture and Fall 2023 ready-to-wear shows, supporting the latter's eye-searing, neon PP Pink colour. Piccioli's skill in modernising Valentino by using modern muses and deftly contrasting punk with couture is displayed in this ad. View all six of the campaign's images by scrolling down below.

Photo: Valentino

Photo: Valentino

Photo: Valentino