Tommy Hilfiger Debuts Summer Essentials Campaign With Madelyn Cline And Mason Gooding

In the campaign, photographer Jack McCain contributed to capturing the essence of the traditional Americana look by showcasing a carefully picked selection of summer essentials that serve as the cornerstone of this timeless seasonal wardrobe. Summer staples like cotton button-downs, polos, t-shirts, and chinos are worn by Madelyn and Mason in the campaign, which combines traditional prep silhouettes with newly redesigned vintage items for a fresh look.

Photo: Tommy Hilfiger

According to Tommy Hilfiger, fusing pop culture and fashion has always been a significant element of his company's history. "We are pleased to welcome Madelyn to our network of allies that support expression through the arts. She infuses our traditional Americana design and assortment of summer staples with modern vigor.

Photo: Tommy Hilfiger

Madelyn recently attended the 2023 Miami Grand Prix with Tommy Hilfiger to commemorate the debut of the Tommy x Mercedes-AMG F1 x Awake NY Collection. Additionally, she went to a special luncheon honoring the Tommy Hilfiger Spring 2023 line during New York Fashion Week in February. In May, the brand formally named her as an ambassador.

Photo: Tommy Hilfiger

Photo: Tommy Hilfiger

“I am absolutely thrilled and honored to partner with such a legendary brand like Tommy Hilfiger,” said Madelyn. “I grew up wearing Tommy, so having the opportunity to join forces with the brand is a dream come true. I can’t wait to bring my own creativity and passion to the table.”

With the campaign already live across Tommy Hilfiger’s social channels, the summer essentials styles are now available to shop at tommy.com.