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Bernard Arnault presents the LVMH Innovation Award

"LVMH Moet Hennessy Louis Vuitton chair and CEO Bernard Arnault spoke on the main stage to present the LVMH Innovation Award, noting that the event was only started seven years ago but has since developed into one of the most important events in the tech world, attended by some of the most successful leaders."

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Bernard Arnault presents the LVMH Innovation Award

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He was present to give Save Your Wardrobe, a start-up that has operated inside the organization's incubator since last September, the LVMH Innovation Award Grand Prize.

In order to streamline the scheduling and tracking of repairs and in-store aftercare, the start-up incorporates care and repair choices into a brand's website. Additionally, it can offer a network of locally owned, healthcare-focused enterprises.

"The idea is to work closely to understand the needs of the Maisons to provide an outstanding experience that is at the same standard as the purchasing one," said Hasna Kourda, the company's founder, in an interview with WWD. She claimed that the issue of Western textile waste being dumped in her native Tunisia initially served as her inspiration.

“Our mission is truly to expand the legacy of luxury; we care about clothing, we care about how it makes us feel. Being supported by the group and partnering with the Maisons will give us the scale to have a global impact on people and also on the planet,” she said.

Kourda was named the winner for 2023 and also won an original varsity jacket created by Kenzo's Nigo.

The Save Your Wardrobe platform is being integrated into the various LVMH houses, according to Antoine Arnault, head of communication, image, and environment at LVMH. "It's something we need, it's something we strive for, but it's very complex to implement — reparability and after-sales repair — is always a complicated and susceptible topic, so having a third party that is professional on this particular subject is something great for us," he said.

Woola, which aims to replace the 200,000 tons of sheep wool that are thrown away as plastic bubble wrap packaging in Europe each year, NeoBrain, an AI-powered talent management solution, VidMob, which uses analytics to improve campaigns, Living Packets, which reframes deliveries with reusable packaging, and Absolute Labs, which connects marketing software in the Web3 space to improve customer relationship management, were also recognized.

Winners of the LVMH Innovation Awards 2023.

Bernard Arnault was a rock star at VivaTech. He was surrounded by bodyguards as he toured the LVMH booths and was hounded by adoring admirers who wanted to take pictures of him or ask for photographs. Just before leaving, he gave in to a few of his supporters.

The brand showcased its virtual recreation of the autumn 2023 men's presentation at the Louis Vuitton exhibit. Two specially designed antique arcade machines that can only be found at the VivaTech event, covered in Louis Vuitton's trademark monogram canvas and sporting LV logo-ed buttons, served as the stage for the performance.

The technology, developed in collaboration with Epic Games, was an internal test to overcome difficulties such as communicating craftsmanship digitally, demonstrating how to digitize a show quickly, and comprehending how to work with an internal team rather than outsource to an agency. A small digital design team of only five people, led by LVMH director of leather products and modeling Carole Fuchs, duplicated the presentation in just 2.5 months.

A user wanders around the stage with a controller in the 2D "game," interacts with models, and points to objects in the show for further details. The technology was designed to "make it very inclusive," according to Fuchs, but there are currently no plans to carry it out on a larger scale. She stated, "The show is often quite private and we wanted to share the possibilities for the experience with other people.

A VR headset from Louis Vuitton that gives users an immersive eight-minute tour of its Paris flagship was also on display. The technology has so far only been used in Dubai at special events.

Live shopping consultations, which are meant to advance the "chat with a sales rep" button, were presented by Dior Beauty. Customers may speak with a real person about fragrance, skincare, and beauty goods thanks to a partnership with the Swedish live-streaming business Bambuser.

The AR try-on attracted attention, and Zero10 was there to show off its mirror technology. The young start-up displayed its technology at its stand. George Yashin, the founder, discussed a number of use scenarios, including enabling firms to install mirrors in airports where they have limited shop space or in street-level windows to attract customers.

In order to allow customers to try on clothing without the business needing to provide real samples, Zero10 collaborated with Tommy Hilfiger to install the mirrors at its Amsterdam wholesale store. Next, Zero10 will collaborate with Calvin Klein, another brand owned by PVH Corp., the parent company of Tommy Hilfiger, and will also install a mirror inside the new Fusalp flagship store in Paris when it opens in September.

According to Yashin, the hardware solution technology is expanding, and they receive up to 20 requests per day from brands. The technology is available for purchase or rental by businesses for pop-up marketing campaigns. The 2.5-year-old startup anticipates income to increase from $0 last year to 2.5 million euros in 2023.

Adapted from Womens Wear Daily

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Linda Maria

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Linda Mariya is a New Jersey-based writer and editor who is covering fashion, beauty, celebrity, and models. She is currently the Senior Editor at The Fashion Enthusiast

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