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Hanky Panky to Introduce Underwire Bras

"Lingerie brand Hanky Panky has announced its category expansion into inclusive, structured bras, launching next summer."

The Fashion Enthusiast
Hanky Panky to Introduce Underwire Bras

Hanky Panky

The upscale lingerie and underwear brand Hanky Panky has announced its upcoming category expansion. After making its debut in the spring swimwear sector, the brand will join the structured bra market the following year. Its initial underwire bra line is scheduled to appear in the middle of summer 2024, with a second drop planned for fall 2024.

“We are one of the few brands specializing in intimates that do not offer structured bras because it has taken us time to find the right partner to deliver on our brand identity and the quality and fit our customers have come to expect. We’re thrilled to enter a new product category next summer with the launch of this collection and confident that we’ll be delivering the same great fit and comfort in our structured bras that our iconic panties deliver,” Chief Executive Officer Brenda Berger told WWD.

To bring the new range to market, Hanky Panky has partnered with Ariela and Associates International, the biggest women-owned intimate business in the United States.

A Look from Hanky Panky

The brand's Signature Lace, which is created in the USA and is the same material as their well-known Signature Lace thongs, is utilized to create the collection's debut, which is made to be size inclusive up to G cup for the launch. Closer to the debut date, prices and the number of styles included in drop one will be disclosed; more styles and fabrications are planned to roll out through 2024.

Hanky Panky has a devoted following that has grown over the years around their Signature Lace underwear. Every 10 seconds on average, Hanky Panky sells one panty. Customers have been requesting structured bras for a long time (Hanky Panky now sells bralettes), so they may purchase sets and have the same uplifting feeling with both their bras and their panties.


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Emma Rose

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Emma Rose is a California-based writer who is covering fashion, beauty, celebrity, and models. She is currently the Junior Editor at The Fashion Enthusiast

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