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Madelaine Petsch Stars in the new SKIMS Cotton Collection Campaign

"Madelaine Petsch is chosen to represent SKIMS' most recent Cotton Collection advertising campaign."

The Fashion Enthusiast
Madelaine Petsch Stars in the new SKIMS Cotton Collection Campaign


The redhead actress plays Cheryl Blossom on Riverdale, which has finished its final season. The Gen-Z icon is a red carpet and social media fixture. She is the perfect embodiment of SKIMS' sensuous yet approachable aesthetic in the photographs.

“When I wear SKIMS I feel sexy and comfortable,” shares Madelaine Petsch. “I had such a good time on set and felt really confident in my SKIMS, The Cotton Collection is the softest loungewear.”

Petsch turns heads as seen through the lens of photographer Stevie Dance. Previously, she was the face of the popular Disney x Givenchy ad. The imagery is gentle and modern, basic yet glam, set against a palette of cool tones. Bralettes, bodysuits, loungewear, and underwear stand out against a studio backdrop.

The Cotton Collection, which has been modernized with color-blocked accents and the return of a popular pink colour, pays homage to traditional comfort while evoking current styles.

Kim Kardashian and Jens Grede co-founded SKIMS, which frequently makes news for its underwear, loungewear, and shapewear. SKIMS has previously mesmerized audiences with collections that included a variety of swimwear and shapewear. This most recent collection, which will be out on September 7th, opens a new chapter in the story.


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Emma Rose

Editor Total Stories: 103

Emma Rose is a California-based writer who is covering fashion, beauty, celebrity, and models. She is currently the Junior Editor at The Fashion Enthusiast

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