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Miu Miu Takes the Throne as World's Hottest Brand
"Jonathan Anderson's LOEWE falls to second position, with Bottega Veneta, Saint Laurent, and Moncler moving up the list."
The Fashion Enthusiast
miu miu
The global fashion market is disorganized. Things are continuously in flux because Creative Directors change every season. Miuccia Prada's Miu Miu has maintained its position as the world's hottest brand for Q3 2023, according to the Lyst Index.
With a 49% growth in online searches, Miu Miu was named Brand of the Year for 2022. While LOEWE, owned by Jonathan Anderson, was awarded the World's Hottest Brand in the previous quarter, Miu Miu witnessed a 16% increase. The brand's whimsical approach to feminine wardrobes has attracted attention on a global scale and become recognized by "it" girls everywhere. While leading the Gen-Z market, Miu Miu has embraced collaboration by announcing footwear alliances with Church and New Balance throughout the year. Recently, Paris Fashion Week came to an end, and Miuccia Prada's namesake brand sent students back to class with a preppy Spring/Summer 2024 collection.
Gigi Hadid, Troye Sivan, and Cailee Spaeny closed the star-studded runway show wearing school uniforms while showcasing Miu Miu's youthful aesthetic in ruffled miniskirts, branded boxer briefs, and plastered flip flops.
LOEWE has dropped to second due to its pervasive style, while Raf Simons and Miuccia Prada's Italian House have taken third. Ferragamo enters the Lyst Index race in Q3 and takes 20th place. It shouldn't be a surprise. Since being hired in 2022, British designer Maximilian Davis has polished Ferragamo, boosting the opulent House over the previous three seasons.
After its early-year cooperation with Dua Lipa, Versace saw its popularity wane and fell to fifth place for Q3 2023. Bottega Veneta by Matthieu Blazy moves up one spot, while Saint Laurent and Moncler move up to sixth and seventh rank, respectively, as a result of celebrity endorsements and collaborations with Pharrell Williams, Adidas, Billionaire Boys Club, and other brands. Jacquemus, who moved up six points in Q3, is ahead of Valentino in eighth place. With an increase of four since Q2 2023, Burberry rounds out the top 10 brands.
Given that Pharrell Williams' hiring as Creative Director received widespread accolades in June, we anticipated Louis Vuitton to perform well. Being merely two spots higher than his fantastic start in Q2 was disappointing. Now, Louis Vuitton is ranked sixteenth, behind brands like Glenn Martens' Diesel, Dolce & Gabbana, Balenciaga, Dior, and Gucci. Fendi, JW Anderson, and Ferragamo round out the top 20, while Kim Kardashian's shapewear company Skims comes in at number 17.
The Hottest Products for this season include an exciting assortment of footwear and accessories from brands like New Balance, Tory Burch, and Acne Studios. After "The Tabi Swiper" swept over New York City, the Maison Margiela Tabi Mary Jane dominated at number one, increasing in popularity by 342%. After casual Tinder dates, the TikTok-famous burglar tormented New York City last month by stealing dozens of sneakers. The cashmere cardigan from Miu Miu comes in second, closely followed by the quilted bag from COS, which has taken over social media with its generous carrying capacity.
In the fourth, which was made available prior to the women's World Cup, Martine Rose's second Nike collaboration is featured. According to the Lyst Index, the hybrid sneaker-mule became the fourth most popular product this quarter thanks to a 70% increase in searches for the new versions of the previously well-liked Shox MR4 Mule shoe. Following the New Balance 550, the Birkenstock Arizona, Tory Burch pierced mules, and LOEWE Puzzle tote land below. Searches for low-top sneakers increased by 44% when Taylor Swift made an appearance at a Kansas City Chiefs football game.
