"The enduring surfer girl, Kate Bosworth, is riding the nostalgia wave as she works with ROXY on a swimwear line."
In the accompanying commercial pictures, she channels her renowned performance in the 2002 cult movie Blue Crush. The 90s fashion label pays homage to the sun-kissed days of endless summers and salty kisses with this collection.
Photo: ROXY
The ROXY x Kate Bosworth line, aptly named Surf.Kind.Kate captures the essence of surfer style with an array of vibrant one-pieces, playful bikinis, practical rash guards, and even reversible bucket hats and slide sandals.
Photo: ROXY
The color scheme dances with hues of orange, purple, neon yellow, and pink, emitting a sense of youthful energy and carefree spirit that is emblematic of beach culture and inspired by the ethereal beauty of a fading sunset.
Photo: ROXY
But this combination stands out for more reasons than just design. Surf.Kind.By using environmentally friendly materials, Kate makes a statement about sustainability, making it a wise choice for those who care about the environment as well as their appearance.
Photo: ROXY
In the marketing photos, the recently engaged blonde stunner transports us to the beach while showing off designs that deftly combine fashion and utility. Bosworth isn't the only celebrity making waves in the bikini industry, either.
Photo: ROXY
The legendary Pamela Anderson most recently experimented with a swimsuit collaboration with Frankies Bikinis, demonstrating that the appeal of swimwear endures through the ages and continues to be a classic sign of fashion.
Photo: ROXY
Photo: ROXY