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10 Asian Models Who Are Transforming the Fashion Industry

"Here is a list of the top 10 Asian models from China, Japan, and South Korea who are revolutionizing the fashion industry through their ground-breaking campaigns and magazine covers."

The Fashion Enthusiast
10 Asian Models Who Are Transforming the Fashion Industry


Liu Wen

Nationality: Chinese 

Height: 5’10”

Liu Wen is well-known for her long career and for being Estee Lauder's first Asian spokesmodel. Because the sparkling image had minimum makeup, her exquisite features were fully exposed.

Liu has also appeared in advertising for well-known brands like Tiffany & Co., H&M, Giorgio Armani, and La Perla. Liu Wen made history in 2012 when she became the first Chinese model to walk the runway at the Victoria's Secret Fashion Show.


Fei Fei Sun

Nationality: Chinese 

Height: 5’10.5″ 

Fei Fei Sun is well-known for having appeared for firms such as Dior, Louis Vuitton, Chanel Beauty, and Armani Beauty as part of important advertising campaigns during her career. Fei Fei has also graced the covers of prestigious magazines such as Vogue Italia, Vogue US, and Vogue China. Her solo Vogue Italia cover was the first time an East Asian model appeared on the magazine's main page. In 2017, she was named an Estee Lauder spokesmodel.


Fernanda Ly

Nationality: Australian (Chinese descent) 

Height: 5’8″ 

Fernanda Ly quickly rose to prominence in the modeling profession due to her unusual bubble gum pink hair. The stunning Chinese-Australian model has appeared in campaigns for brands such as Louis Vuitton (seen above), Kate Spade, Tiffany & Co., and Dior. She appeared to be a fashion warrior as she flaunted her pink hair while dressed in all-black for Louis Vuitton.

Fernanda has also been on the covers of fashion magazines such as Teen Vogue, Vogue Japan, and Vogue Australia. If you want to mimic Fernanda's pastel haircut, look for companies that sell Vietnamese hair in a variety of colors. Fernanda Ly is well-known in the fashion world for more than just her hair. This Asian-Australian beauty is well-known for her fashionable, energetic, and slightly edgy sense of style.


Tao Okamoto

Nationality: Japanese 

Height: 5’9.5″

Tao Okamoto began modeling at the age of 14 and has appeared in campaigns for Tommy Hilfiger, Ralph Lauren, Dolce & Gabbana, and Emporio Armani. In 2013, she made her big-screen debut alongside Hugh Jackman in The Wolverine.

She also appeared as Mercy Graves in the 2015 film Batman v Superman: Dawn of Justice. When Tao appeared on the cover of Vogue Japan in 2009, she became the first Japanese model to hold this accolade. She was also the subject of a full issue.

Du Juan

Nationality: Chinese

Height: 5’11”

Du Juan rose to notoriety in the mid-2000s as the top Asian model to work, and she is now well-known for her acting. She appeared in advertisements for firms such as Giorgio Armani, Louis Vuitton, David Yurman, and Van Cleef & Arpels.

In 2005, she shared the cover of Vogue Paris with Gemma Ward. The first Chinese model in history graced the cover of the fashion bible. Du also covered Harper's Bazaar, ELLE, and Vogue's Chinese editions. She appeared in the Miu Miu spring/summer 2019 campaign. She would later appear in commercials for the Italian label's 2021 vacation line.


Chiharu Okunugi

Nationality: Japanese 

Height: 5’10”

Chiharu Okunugi has worked in ads for Stella McCartney (shown here in a sophisticated plaid costume that appears statuesque), Karl Lagerfeld, Dior, Zara, and Chanel after accepting a contract in 2011. The Japanese model has appeared on the covers of magazines such as Vogue Japan, Narcisse, L'Officiel Singapore, and Glass Magazine.


Ming Xi

Nationality: Chinese 

Height: 5’10” 

Ming Xi has had a great career in the modeling profession since her debut in 2009. The Asian model was featured at the Victoria's Secret Fashion Show from 2013 to 2018. Ming has also appeared in advertisements for Kate Spade, La Perla, and H&M. She has graced the pages of fashion magazines such as Grazia China, ELLE China, and Vogue China.

Sui He

Nationality: Chinese 

Height: 5’10”

Sui is really popular. He quickly rose to prominence by fronting advertising for well-known brands and corporations such as Karl Lagerfeld, Roberto Cavalli, Neiman Marcus, H&M, and Ralph Lauren. She has also graced the covers of i-D, Harper's Bazaar China, Vogue China, and W. From 2011 through 2018, Sui was one of only two Asian models to walk the Victoria's Secret Fashion Show.


Jung Hoyeon

Nationality: Korean

Height: 5’9.5″

HoYeon Jung, an actress and model, rose to prominence after appearing in the famous Netflix series Squid Game. She was nominated for Primetime Emmys and Screen Actors Guild Awards for her role as Kang Sae-breakeven. The celebrity is the most well-known Asian model, and she has worked with prestigious companies such as Louis Vuitton, Chanel, Calvin Klein, and Adidas.

Prior to becoming an actress, she worked in high-end advertisements and walked the catwalk for high-end brands. HoYeon Jung has appeared on the covers of publications such as i-D, W Korea, Vogue US, and Vogue Korea. As a result, she makes an impression in both the acting and modeling industries.


Mika Schneider

Nationality: Japanese-French

Height: 5’10”

Mika Schneider, a recent addition to our list of the top Asian models, has been building a name for herself in the industry since her runway debut at the Prada spring/summer 2022 fashion show. She has since appeared in New York Fashion Week shows for brands like Tom Ford and Anna Sui.

Mika has also appeared in advertising for famous fashion labels such as Moschino, Louis Vuitton, and Hermes. She has graced the pages of fashion magazines such as Vogue Japan, Vogue Paris, and Vogue Hong Kong.


Asian fashion models have made a name for themselves in the industry. These models are breaking barriers by appearing in couture editorials, commercials for well-known fashion firms, and on magazine covers.


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Emma Rose

Editor Total Stories: 102

Emma Rose is a California-based writer who is covering fashion, beauty, celebrity, and models. She is currently the Junior Editor at The Fashion Enthusiast

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