Chanel ushers in 2024 with a timeless elegance as brand ambassador Jennie poses for its Coco Crush line once more. The eye-catching campaign kicks off the new year by showcasing the BLACKPINK star in an exquisite line of fine jewelry. Along with Jennie, male model Lucas El Bali appears in the advertisements.
Jennie's presence is enhanced by a retro glam look that includes '60s-inspired bangs that frame her face and add a nostalgic charm to the modern designs. Rings, bracelets, and earrings from the fashion and jewelry label create a subtle sophistication, with each piece showcasing the Maison's craftsmanship.
Her sheer black lace top exudes classic allure, effortlessly bridging the gap between past and present. As Chanel prepares to reveal the full campaign video on January 9th, excitement grows among fans of both Jennie and high fashion and fine jewelry.
Amandla Stenberg and Lucy Boynton will also join Jennie, bringing their distinct personalities to the Coco Crush collection. Following her appearances for the Chanel 22 bag and the Jacquemus holiday 2023 campaign, Jennie's illustrious career in high fashion continues with this campaign.