Timothée Chalamet has been named the new ambassador for Bleu de Chanel

"The French-American actor Timothée Chalamet has been named the new face of the fragrance Bleu de Chanel as part of Chanel's ongoing effort to update its roster of brand ambassadors."

Following news that Chalamet was filming a commercial for the fragrance in New York under the direction of Martin Scorsese, who also helmed the brand's 2010 campaign, Whitney Peak became the new face of Coco Mademoiselle in February.

Unfortunately, Gaspard Ulliel, a former brand ambassador for Bleu de Chanel, perished in a skiing accident last year.

Despite being a fashion favourite who businesses are lining up to dress because of his red-carpet effect, Chalamet's appointment as its new ambassador is a first for the actor who has never before been an official representative of any fashion or beauty label

The 27-year-old actor has established a prestigious international reputation while still in the early stages of his career, according to Chanel, which gave him the nod. Timothée Chalamet personifies the imaginative and edgy spirit of the next chapter of Bleu de Chanel, in addition to his audacious style and unashamed charm: a guy who does not limit himself to the usual bounds life establishes and looks beyond what is evident.

His "revelatory" performance in Luca Guadagnino's 2017 coming-of-age movie Call Me by Your Name launched his career, and he was nominated for a Best Actor Oscar, making him the third-youngest nominee in the category's history.

The business continued, "defying the preconceptions of men's perfumery [and] marking a milestone for Timothée Chalamet as well as the house of Chanel, synchronously ushering in new eras for him as a modern icon and for the legacy of Bleu de Chanel," the upcoming campaign "defies the preconceptions of men's perfumery."

The movie, which won't be released until this fall, is directed by Scorsese, while the still photos, which will be unveiled next month, were taken by Mario Sorrenti.