Gucci SS 2024: Sabato De Sarno's New Era

"Gucci has turned a new leaf with its spring-summer 2024 collection, the first under Sabato De Sarno's creative direction."

By Emily Adams

7 months ago

There is no doubt that De Sarno's viewpoint differs from that of his predecessor. This was a big occasion for the legendary fashion house, especially after De Sarno's first stunning jewelry ad with Daria Werbowy.

According to the Gucci Spring 2024 press release, De Sarno's collection is a study of the joy of existence. It's "a story of richness and desire," and the clothes reflect that.

Long coats mixed with t-shirts and shorts in an odd but striking combination, while small skirts adorned with sparkling decorations attract attention. The casual yet daring pairing of loose jeans with sparkly shirts gives a subtle nod to the elegance present in everyday life.

This season, the designer brand's footwear also says words. The major characters are platform loafers and slingback kitten heels. To represent the kaleidoscopic breadth of human emotion and experience, De Sarno chooses a bold color palette—navy to scarlet, neon green to burgundy, and black. Every mood and narrative has its own color.

But don't forget about the extras. The Jackie and Bamboo purses, in tiny this time, carry the collection's fascination in their folds. In essence, De Sarno's collection is more than just fashion; it is an embrace of life's diverse, wonderful, and ecstatic facets.