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Hanni from NewJeans Named UGG's New Global Brand Ambassador

"Welcome to the UGG family, Hanni!"

The Fashion Enthusiast
Hanni from NewJeans Named UGG's New Global Brand Ambassador


The NewJeans member is the brand's newest ambassador, and her debut campaign is adorable.

Hanni, who was born in Australia, appears in the UGG spring-summer 2024 campaign wearing two new styles from the brand, the GoldenGlow strappy, chunky sandals and the lightweight, equally chunky Stratus sandals, as well as the Venture Daze, clog and slide in pink, pastel lime, tan, and white. The campaign is a cheeky take on the to-do list called a "to-play list," in which Hanni discovers the magic in the mundane — while wearing her UGG shoes.


UGG has long been a celebrity favorite, whether they're on set between scenes, relaxing after a show, or simply hanging out in their spare time; recently, we've seen BLACKPINK members Jisoo and Lisa, as well as I.N from Stray Kids, all wearing comfortable UGG styles.

Hanni understands the joy of having a great pair of UGG shoes. "UGG is a brand that I have grown up with and that exists very fondly in a lot of my younger memories, so to have been allowed to work with them, let alone become their Global Ambassador is such a surreal moment for me," Hanni said in a statement.


"I am not only so, so grateful, but I'm also ecstatic and looking forward to sharing my love for UGG with you as well!! <3" Hanni, who is also a global ambassador for Gucci and Armani Beauty, elaborated.

The UGG team is equally excited. "We are pleased to introduce Hanni as our new global ambassador for UGG. "Her approach to style and authentically wearing UGG products makes her an exceptional face to represent the brand," said Anne Spangenberg, president of Ugg. "The way Hanni connects with her fans and inspires a new generation to embrace their individuality is something UGG has always believed in."


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Emma Rose

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Emma Rose is a California-based writer who is covering fashion, beauty, celebrity, and models. She is currently the Junior Editor at The Fashion Enthusiast

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