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Selena Gomez's Rare Beauty is Launching a New Blush

"This is the moment we have all been waiting for."

The Fashion Enthusiast
Selena Gomez's Rare Beauty is Launching a New Blush

Selena Gomez. Photo courtesy of Instagram/@rarebeauty.

Selena Gomez's beauty line, Rare Beauty, has grown in popularity to the point where it has been valued at $2 billion. The line's offerings, which include concealers, brushes, and eyeshadows, are popular among both Gomez fans and beauty enthusiasts.

However, Rare Beauty's cream and liquid blushes, as well as powder and liquid highlighters, continue to be its most popular products. Fans adore these products, not only for their opulent packaging but also for their ultra-rich, long-lasting, blendable pigment. On top of that, fans appreciated how affordable they were, given the quality, brand aesthetic, and celebrity founder status. 

Rare Beauty has responded to all of your prayers with a new formula that combines everything you love about their blushes and highlighters into one. Rare Beauty will launch the Soft Pinch Luminous Powder Blush on March 28, a shimmery blush-highlighter hybrid available in six versatile shades that complement every skin tone and skin type. Consider it the compact version of combining a liquid or powder highlighter and a liquid or cream blush in one. In simpler terms, it's the powder version of Charlotte Tilbury's popular liquid shimmery blush wand.

Though March 28 is only a few days away, the new Soft Pinch Luminous Powder Blush will be available on Sephora's website and app the day before (March 27).


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Linda Maria

Editor Total Stories: 157

Linda Mariya is a New Jersey-based writer and editor who is covering fashion, beauty, celebrity, and models. She is currently the Senior Editor at The Fashion Enthusiast

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