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Kendall Jenner Shines at Fwrd's Pop-Up Grand Opening in Los Angeles

"At the Fwrd pop-up grand launch on Thursday in Los Angeles, Kendall Jenner, the brand's creative director, embraced her typical monochrome look."

The Fashion Enthusiast
Kendall Jenner Shines at Fwrd's Pop-Up Grand Opening in Los Angeles

fwrd

The model and "818 Tequila" founder has been the creative director of the brand since 2021.

Photo: FWRD

Rick Owens provided Jenner's one-shoulder shirt and skirt. Both outfits had sculpted form-fitting details and a neckline with a small pleat in a pearl color.

The model finished off her look with transparent shoes and a white baguette handbag.

The special celebration of the first in-person Fwrd shopping experience was held by Jenner. Hollywood stylists, up-and-coming luxury designers, and celebrities attended the event to celebrate Revolve Group Inc.'s 20th anniversary while sipping 818 Tequila and listening to Pedro's DJ set. 

Photo: FWRD

The pop-up store offers a variety of designs chosen by Jenner.

In swimwear by The Attico and Di Petsa, Jenner recently posed for Fwrd's spring 2023 campaign. The ad photos, which Yulia Gorbachenko took while working with stylist Malina Joseph Gilchrist, feature the model in a setting with a California theme.

Photo: FWRD

Photo: FWRD

"I'm beyond thrilled to bring the first Fwrd pop-up to L.A., where I grew up." It's a significant step for us as a team, and for me as creative director, to choose some of the best goods our designers have to offer and deliver something new and unexpected that we can finally see in person. "Let's do it," Jenner said in a statement to WWD in May.

Photo: FWRD

Photo: FWRD

Photo: FWRD

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Linda Maria

Editor Total Stories: 157

Linda Mariya is a New Jersey-based writer and editor who is covering fashion, beauty, celebrity, and models. She is currently the Senior Editor at The Fashion Enthusiast

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