Naomi Campbell and Gigi Hadid Pose with Young Photographs for BOSS Spring 2023

PHOTO: BOSS

Gigi Hadid and Naomi Campbell star in the campaign, along with Colombian singer Maluma, actor Lee Minho, TikTok star Khaby Lame, and tennis player Matteo Berrettini, all of whom are pictured alongside their younger selves. The dual portraits are meant to represent the obstacles and struggles that each star encountered on their way to becoming "their own BOSS."

PHOTO: BOSS

The campaign is also set to take off on TikTok, with creators offering their own spin on the "Just a Kid" trend, using childhood photos to show how far they've come.

Take a look at Campbell below.

PHOTO: BOSS

PHOTO: BOSS