Emily Ratajkowski Joins Viktor & Rolf as the New Face of Flowerbomb

"As the face of the company's most recognisable fragrance, Flowerbomb, the model and author has joined the Viktor & Rolf family. And Ratajkowski would call the sweet, flowery fragrance iconic."

Flowerbomb, which contains notes of freesia, jasmine, patchouli, vanilla, and other ingredients, is what Ratajkowski considers an ultra-wearable fragrance because it isn't "overly sweet" but still feels "punchy."

The fragrance is "feminine without being too delicate," Ratajkowski, 31, adds.

PHOTO: VIKTOR & ROLF

Flowerbomb is Viktor & Rolf's signature scent, which has been renamed Flowerbomb Ruby Orchid and Flowerbomb Dew over the years. The original, created by perfumers Olivier Polge, Carlos Benaim, and Domitille Berthier, has, on the other hand, stood the test of time for more than a decade. The fragrance is long-lasting and will surround you in florals throughout your day, and it is available in five different bottle sizes ranging from.67 oz. to 5 oz.

PHOTO: VIKTOR & ROLF

However, the fragrance is only one component of Ratajkowski's beauty regimen. Her beauty routine, like her fragrance routine, has evolved as she has gotten older. She admits that she takes better care of her skin than she did as a model in training and has learned which makeup tricks work best for her face shape.