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Exclusive: Adriana, Naomi, Gisele, and Candice Return to Victoria’s Secret to Debut ‘The Icon’ Collection
"They appear in a campaign that represents the brand's future with fresher faces like Adut Akech, Emily Ratajkowski, Hailey Bieber, and Paloma Elsesser."
The Fashion Enthusiast
Victoria's Secret
Supermodels Candice Swanepoel, Gisele Bündchen, and Naomi Campbell are returning to the Victoria's Secret spotlight as part of the lingerie company's most recent campaign.
The Icon collection, a new line of lace bras, underwear, slips, and robes with the company's iconic monogram logo pattern, was unveiled by Victoria's Secret on Wednesday.
Adut Akech, Emily Ratajkowski, Paloma Elesser, and Hailey Bieber are among the new model ambassadors for the campaign, shot by Mikael Jansson and styled by Camilla Nickerson. Other familiar faces from the 1990s and 2000s are also featured.
A push-up demi bra with adjustable straps that is a first for its kind is part of the Icon collection. It is made with foam cups that conform to the wearer's contour.
The Icon line, which sells at Victoria's Secret stores on Thursday, is available in XS-XXL and 32A-44DDD sizes. Underwear, bras, and lingerie are all priced at $18.50, $54.95, and $34.95 respectively. The collection is currently available for online purchase to Victoria's Secret Collective Loyalty Program members; international release dates will be announced later.
The relaunched Victoria's Secret fashion show, which was canceled in 2019, will feature several models from The Icon campaign. In the feature film, "Victoria's Secret: World Tour," emerging international artists and fashion designers from a variety of fields are showcased.
As with its past television specials, Victoria's Secret may be eschewing the format of its original fashion shows, but it is still utilizing top musical talent. Doja Cat will lead "World Tour," which makes its debut on Amazon Prime Video on September 26, following in the footsteps of performers from the Victoria's Secret Fashion Show like Rihanna, Lady Gaga, and The Weeknd.
Candice Swanepoel and Emily Ratajkowski for Victoria's Secret.
Candice Swanepoel for Victoria's Secret.
Gisele Bündchen for Victoria's Secret.
Naomi Campbell for Victoria's Secret.
Adriana Lima for Victoria's Secret.
Sui He for Victoria's Secret.
Paloma Elsesser for Victoria's Secret.
Hailey Bieber for Victoria's Secret.
Emily Ratajkowski for Victoria's Secret.
Adut Akech for Victoria's Secret.
Adut Akech, Paloma Elsesser, and Hailey Bieber for Victoria's Secret.
Adut Akech and Naomi Campbell for Victoria's Secret.
