Just Wow: Daria Werbowy is returning as a new Gucci icon

“Daria, we started together in this business in 2003, and here you are with me at the beginning of this new adventure. David, you pictured her at the debut, now you are behind the camera for her comeback,” De Sarno posted on Instagram, with a look at an upcoming high jewelry Gucci campaign.

 

 

 

 

 

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A post shared by Sabato De Sarno (@sabatods)

David Sims shot the commercial on location at the Chateau Marmont in Los Angeles.

Werbowy, a 39-year-old Canadian-Ukrainian model, stepped away from the industry in 2016. She rose to prominence in the early 2000s, walking the runways for Dior, Valentino, Givenchy, Alexander McQueen, Chanel, and other prominent fashion companies. She was featured in a 2004 Gucci campaign by Tom Ford, but she is most recognized as the face and muse for Phoebe Philo's Céline.

Before joining Gucci in January, the designer worked at Valentino since 2009. De Sarno has also worked as a designer for Dolce & Gabbana, cashmere maker Annapurna S.p.A., and Prada. He will be the brand's fourth non-Gucci family creative director, following Alessandro Michele, Frida Giannini, and Tom Ford.