Marks & Spencer x Rosie Huntington-Whiteley lingerie hits $5 million in sales

Nobody could have anticipated how popular the lingerie line would become when Marks & Spencer and Rosie Huntington-Whiteley unveiled it in September 2012.

A decade on and the great British high street stalwart now sells one piece from Huntington-Whiteley’s collection every 30 seconds, proving that its popularity is as enduring as ever. But there’s one piece in particular from the revered range that has proven a real success.

Since the launch of Huntington-Whiteley’s collection, Marks & Spencer has sold over 5 million bras, with its best-selling bra silhouette, the Plunge style, accounting for over 2.8 million of those sales. These are some seriously long-lasting bras, and they're finally back in stock and ready to be snapped up and snapped on.

Photo: Marks & Spencer

Not only that. The Rosie lingerie collection is not only a long-lasting triumph for Marks & Spencer but one of its best-selling prints, a floral design with kimono influences, has been transformed into Huntington-preferred Whiteley's high-leg knicker style and balcony bra silhouette. In order to celebrate the collection's tenth birthday, the model and businesswoman asked her social media followers which print was their favorite. When the response was overwhelmingly the delicate blue shade, it was decided to reissue it.

Photo: Marks & Spencer

Due to their wide appeal, these bras have a hard time staying in supply. There are push-up bras, balcony bras, plunge bras, and everything in between, which contributes to their appeal. Despite the fact that the bras are unquestionably the highlight of the collection, the panties also go fast. Brazilian is the line's best-selling design, with 2.8 million pairs having been sold since its introduction a decade ago.

Explore the Marks & Spencer x Rosie Huntington-Whiteley collection here.