"Top Lingerie label Victoria’s Secret has announced that it will be hosting a new fashion event set to take place via Amazon’s Prime Video on September 26."
The "one-of-a-kind show," dubbed "The Victoria's Secret World Tour," will also include a documentary, according to the brand, furthering its overarching goal of "uplifting and championing women" on a worldwide scale.
Viewers will be able to see behind-the-scenes footage of the event's production and hear the personal tales of 20 international creatives who each developed four fashion curations from different fashion cities, including Bogota, Lagos, London, and Tokyo.
Fashion designers, filmmakers, musicians, painters, and creative directors are just a few of the 'VS20', the chosen participants, who each have a specialty in a different area of the creative business.
Additionally, viewers will be able to watch The Tour itself in more than 50 nations, including the US, Canada, the UK, Ireland, and New Zealand.
The theme will also be expanded with the launch of a collection on the brand's online store that is inspired by tours.
The brand president of Victoria's Secret and Pink, Greg Unis, stated in a statement: "We are thrilled to continue to grow our relationship with Amazon.
"This partnership delivers an unmatched viewing experience, bringing The Tour's brilliance directly to fans all over the world.
Through this partnership, we are reaffirming our dedication to providing engaging content that honors our legacy and connects with our audience.