Coty opens the first Kylie Cosmetics shop at Sydney Airport

The 23-square-meter pink-decorated shop offers picture ops like a life-size Matte Lip Kit, pink scooter, and candy kart filled with decorated chocolates and lollipops.

There is also a designated consultation space in addition to Kylie's best-selling skincare sets, Matte Lip Kits, Pressed Blush Power, and Kybrow Kits. Boarding passes with opportunities to join a Kylie Cosmetics giveaway and receive free gifts are being distributed by on-site beauty experts.

Coty Global Travel Retail Senior Vice President, Guilhem Souche said: “We are glad to bring Kylie Cosmetics, the disruptive, fun and iconic brand to Australian travellers together with Heinemann Tax & Duty Free Sydney. Kylie Cosmetics is thriving in travel retail environment and particularly in airports where we can fully express the brand DNA and offer exciting retailtainment to Kylie customers.”

Heinemann Asia Pacific Regional Head of Marketing and Purchasing – Perfumes & Cosmetics, Ranjith Menon said: “We’re delighted to have Kylie Cosmetics join us in our spectacular new Sydney Airport stores. Exclusive, first-to-market brands are the cornerstone in our strategy to appeal to emerging airport retail shoppers. We are looking forward to partnering with the Coty team to captivate travellers through our upcoming activations, and to bring a freshness and sense of fun to the airport shopping experience.”