JLo Beauty Enters the Lip Category with a Hydrating Mask

The JLo Beauty Beso Balm Ultra-Hydrating Lip Mask marks the brand's entry into the lip area. Jennifer Lopez founded JLo Beauty, a high-performance skincare line with scientific roots.

A moisturizing lip mask that can be used at any time, the Beso Balm Ultra-moisturizing Lip Mask gives lips a smoother, plumper appearance. This buttery balm traps moisture without leaving a sticky aftertaste.

It can be applied over lipstick for a dewy shine during the day or on its own. To achieve a more intense nighttime mask, apply a thicker layer in the evening.

Buy Now at $19

Jennifer Lopez says, "Every woman needs those few essentials you can grab in your purse at a moment's notice, throw them on and you just feel more confident. Since we've created great skincare and body care routines with the JLo Beauty collection, I still felt like I was missing a high-performance lip product. As a result, we created Beso Balm, which can be used as a balm during the day or as an overnight mask. It's going to give you that plump, pillowy bounce back to your lips and has an amazing flan de vanilla scent."

Buy Now at $19

The JLo Beauty Beso Balm Ultra-Hydrating Lip Mask may be purchased on Amazon, the Macy's website (as well as select Macy's shops across the country), Sephora, and the JLo Beauty website.

In 2021, the brand started to be sold at Sephora and Amazon.

JLo Beauty introduced JLo Body, its foray into body care, in 2022.