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This is the natural next step for Victoria Beckham Beauty, the British designer's beauty line that debuted in October 2019. The company currently sells skincare, make-up, and other items that are marketed as "clean" and are available online and at a number of physical stores.
From September 26 through the end of October, Victoria Beckham Cosmetics will have a pop-up shop in La Samaritaine's cosmetics section in conjunction with Paris Fashion Week, which runs from September 25 to October 3. The Parisian department store will host a Victoria Beckham Perfume pop-up beginning on September 29 for five days.
The co-founder of Birchbox, Katia Beauchamp, was chosen to lead Victoria Beckham Beauty as CEO in August 2022.
Sales for Victoria Beckham's fashion line, which debuted nearly fifteen years ago, reached £41 million (€46 million) in 2021, an increase of 14%. On the other hand, despite reductions over the time period, the label continued to report losses, coming in at £5.9 million. In particular, the market for beauty products was responsible for the improvement.
